Leading AI Innovation in Higher Education:

Key Questions Every President Should be Asking

Thought Leadership

Leading AI Innovation in Higher Education: Key Questions Every President Should be Asking

Contributors

  • Christine J. Sobek, Ed.D., President Emeritus, Waubonsee Community College (IL) 
  • Frederick V. Moore, J.D., President Emeritus, Buena Vista University (IA) 
  • Dale K. Nesbary, Ph.D., Former President, Muskegon Community College (MI) 
  • George Pernsteiner, Former President, State Higher Education Executive Officers Association; Chancellor Emeritus, Oregon State University System  
  • A large language model (LLM) 

Artificial intelligence (AI) is a powerful force that is changing how we work and learn. For college presidents, fostering its adoption requires thoughtful strategy and deliberate leadership. While some may be reluctant to take the lead themselves, they can play a crucial role by sponsoring and supporting AI initiatives across their institution. Ensuring that AI integration aligns with the institution’s mission and strategic goals is essential. Asking the right questions from the outset helps shape an institution’s AI journey. To assist in this, CampusWorks’ Executive Advisors — with input from a large language model — have identified key considerations to guide your institution’s AI journey. 

 

Key Questions

Establishing a shared understanding of AI is the first step in effectively integrating it into any organization. AI is a broad and often misunderstood term, encompassing everything from machine learning and natural language processing to robotics and predictive analytics. College presidents should take the lead in fostering open, collaborative discussions that clarify AI’s meaning, purpose, and potential applications specific to the institution. This includes not only explaining the technology but also addressing its ethical considerations, risks, and opportunities. To ensure alignment, institutions can offer workshops, forums, and collaborative sessions that involve key stakeholders—such as the Board of Trustees, faculty, staff, and students—and provide educational resources that demystify AI. By creating a shared definition of AI, the institution lays the foundation for informed, cohesive decision-making and a unified approach to its adoption and use. 

AI should not be adopted simply because it’s available, but rather as a tool to advance the broader mission of the institution. College leaders should aim to align AI initiatives with the strategic plan, ensuring they contribute to the institution’s educational offerings, student success, and operational efficiency. This requires a clear understanding of how AI can support long-term goals. Regularly evaluating AI projects against the strategic plan will help maintain focus and ensure AI serves the institution’s mission. 

Integrating AI into daily campus life requires a deliberate approach that directly supports the institution’s mission. College leaders should encourage departments to identify areas where AI can enhance student success, streamline operations, reduce costs, or advance research. Pilot programs can explore mission-driven applications such as AI-powered tutoring to improve learning outcomes or AI solutions for more efficient campus management. By embedding AI into activities that align with institutional priorities, colleges can ensure that AI adoption serves a higher purpose and builds comfort with the technology across the campus.

While ethical and legal guardrails are critical to safe AI adoption, it’s important not to stifle innovation by being too prescriptive. Institutions should establish clear policies and guidelines that prioritize security, compliance, and ethical use while also encouraging responsible experimentation. College presidents can foster a culture where innovation thrives within these guidelines, ensuring that faculty, staff, and students feel empowered to explore AI’s possibilities. These policies should address data privacy, bias, and compliance with legal standards. By working with legal counsel, IT, academic leadership, and faculty, presidents can create a secure framework for innovation that reflects the institution’s values.

Leadership in AI adoption begins at the top. College presidents should be among the first to engage with AI, demonstrating its potential and challenges. By personally experimenting with AI tools, you not only gain firsthand experience but also send a clear message to your campus community that AI is a priority. This could involve using AI in decision-making processes, adopting AI-driven analytics for strategic planning, or even incorporating AI into your daily workflow. By sharing these experiences, you create a culture that values experimentation and innovation.

AI adoption should not be treated as an optional activity or the responsibility of a few enthusiasts, but rather as a tool to advance the institution’s core mission. The use of AI must serve a clear purpose, whether it’s improving student success, enhancing learning quality, reducing costs, streamlining operations, or advancing research. To embed AI into the fabric of the institution, it’s important to create structures that encourage broad participation and align with these mission-driven goals. This could involve integrating AI into professional development programs, offering incentives for faculty and staff to use AI in ways that directly support students and institutional priorities, and embedding AI projects into strategic initiatives. By ensuring that AI experimentation is purposeful and tied to improving institutional outcomes, its adoption can become a collective priority rather than a niche activity.

Unintentional bias in AI models is a growing concern, particularly regarding how models are trained. While most institutions will not have the resources to develop and train their own large language models, college presidents should be aware that models might contain and perpetuate bias. It’s essential to at least consider this issue in any AI use across the institution. Presidents should encourage their teams to critically evaluate AI tools and ensure that equity is at the forefront of AI adoption efforts, even if the institution relies on external AI systems.

Integrating AI into evaluative processes ensures that AI initiatives are not isolated efforts but are instead tied to the institution’s broader goals. Strategic planning, reaccreditation, and budgeting processes are ideal touchpoints for incorporating AI considerations. For example, the strategic plan can outline the institution’s AI vision, while the reaccreditation process can assess how well AI initiatives support academic excellence. Similarly, budgeting can allocate resources for AI projects, ensuring that they receive the necessary funding and support.

Involving underutilized groups in AI integration can uncover unique perspectives and opportunities. Students, for example, can provide insights into how AI can enhance learning and campus life, while alumni may offer expertise and resources for AI initiatives. Community resources, such as local businesses or tech hubs, can also play a role in AI experimentation. College presidents should consider whether to create an “AI Across the Curriculum” effort, focusing on how AI affects all areas of study, or concentrate on IT and technology programs most impacted by AI—or possibly do both.

Students are likely to be at the forefront of AI experimentation. College leaders should create opportunities for students to explore AI in safe and productive ways. This could include offering AI-focused extracurricular activities or integrating AI into the curriculum. It could also include creating student-led AI clubs or activities that encourage peer-to-peer learning and innovation. By making AI a visible and exciting part of the student experience, institutions can cultivate a generation of learners who are not only familiar with AI but also prepared to shape its future.

As students increasingly adopt AI in various ways, it’s equally important to guide its use in alignment with campus culture. By empowering students to take an active role in AI exploration, colleges can harness their creativity while ensuring the technology is used responsibly.

A plethora of new AI tools are emerging daily, and staying informed is a challenge. College leaders should invest in continuous AI education for faculty and staff, providing resources such as workshops, webinars, and access to online courses that cover the latest AI technologies and their applications in education. Creating a centralized AI resource hub on the institution’s intranet can also serve as a go-to place for tutorials, case studies, and support, ensuring that faculty and staff are well-equipped to integrate AI into their work. 

Innovation often occurs in pockets, leading to fragmented efforts that fail to scale across the institution. College presidents should actively identify and highlight AI projects happening in various departments. Creating cross-departmental AI task forces or innovation committees can help in sharing knowledge and best practices. Regular campus-wide presentations, digital showcases, student AI fairs, or innovation forums where faculty and staff can present their AI projects can also break down silos, fostering a culture of collaboration and shared learning.

The skepticism that often accompanies new technologies, especially AI, can be a significant barrier to adoption. College presidents can address this by sharing a clear and compelling vision for how AI could transform the institution. This involves not only communicating the benefits of AI but also demonstrating its real-world applications and successes. Equally important is designing and communicating how success will be measured. Leaders need to assess the impacts of AI initiatives, share stories of positive outcomes at other institutions, openly discuss less than successful AI efforts and the lessons learned from those experiences, highlight pilot projects, and show tangible improvements in efficiency, learning outcomes, or resource management. Without clear metrics for success, AI is unlikely to be embraced beyond its true believers. 

AI can provoke anxiety among faculty, staff, and students who may have concerns about job displacement, data privacy, or ethics. College leaders should acknowledge these apprehensions and address them through transparent communication and education. Hosting open forums, creating AI FAQs, and providing reassurances about the institution’s commitment to legal and ethical AI use can help in alleviating fears. Additionally, highlighting positive examples of AI in action—where AI has enhanced learning, improved efficiency, or created new opportunities—can shift the narrative from fear to excitement.

The adoption of AI technologies requires robust IT governance to manage risks and ensure alignment with institutional goals. College presidents should work closely with their CIOs and IT departments to establish governance frameworks that include rigorous evaluation criteria for AI tools, ongoing monitoring of AI applications, and clear protocols for data management and security. Additionally, involving faculty, staff, and students in the governance process brings diverse perspectives that help identify blind spots and reduce the risk of unintended bias. This inclusivity ensures that AI adoption not only supports the institution’s mission but is also equitable and reflective of the needs and experiences of the entire campus community.

To keep up with AI advancements, institutions should adopt a dynamic approach that evolves with the technology. This means continuously revisiting and refining AI strategies to ensure they remain relevant and effective. College presidents should encourage a mindset of perpetual learning and adaptation, where faculty, staff, and students are motivated to explore new AI developments and integrate them into their work. Regularly scheduled reviews of AI initiatives, informed by the latest industry trends and technological advancements, can help institutions pivot as needed, ensuring that their AI exploration remains cutting-edge, safe, based on evidence, and aligned with institutional goals.

The integration of AI brings both promise and peril, introducing new security challenges, particularly in the areas of data privacy and cybersecurity. College presidents should ensure that AI adoption not only aligns with the institution’s mission and strategic goals but also addresses the unique risks it poses. This requires developing robust cybersecurity strategies that account for AI’s transformational potential, investing in advanced security technologies, training staff and students on safe AI practices, and regularly updating security protocols to address emerging threats. Additionally, fostering a culture of vigilance where everyone understands their role in maintaining security is essential for protecting the institution’s digital infrastructure while navigating the evolving risks and opportunities that AI presents. 

Cost is a significant consideration for any new initiative, and AI is no exception. College presidents must ask: What will this cost our campus? How will we pay for it? Will it pencil out financially, and what are the risks if we do not adopt an AI strategy? Leaders need to carefully evaluate the return on investment (ROI) for AI projects and consider both the short-term and long-term financial impacts. AI can reduce costs through efficiency gains, but upfront investment in technology, training, and governance is required. College presidents should work closely with their CFOs to ensure AI projects are financially viable and aligned with broader institutional goals.

The cost of ignoring AI is perhaps even more difficult to measure. By overlooking AI’s potential, colleges may forfeit key opportunities to enhance both student success and the overall student experience, jeopardizing their ability to stay competitive in an increasingly technology-driven world.

Your AI-Enabled Future

Leading AI innovation goes beyond simply adopting new technologies— it’s about leading a cultural shift within the institution. College presidents should aim to become champions of change, providing the vision, resources, and support necessary for AI to be effectively integrated into the institution. By asking the right questions, leading by example, establishing appropriate rules and guidelines, and cultivating a space where experimentation and innovation can thrive, leaders can leverage AI’s potential while staying true to their institution’s core values and mission. As AI continues to evolve, the college president’s role will be pivotal in ensuring that AI is used effectively to enhance education, streamline operations, and equip students to thrive in an ever-changing world.

 

This content is part of a series that explores the impact and implications of AI in higher education, created through a collaboration between human subject matter experts and a large language model.

Christine Sobek

Christine J. Sobek, Ed.D.

Dr. Christine J. Sobek’s 43-year career in higher education has been marked by exemplary leadership overseeing diverse academic operations. She has held various administrative roles in the community college setting, and as such, Dr. Sobek has mastered the intricacies of higher education administration. Most recently Dr. Sobek served as the president of Waubonsee Community College for 22 years and was named the president emeritus in January of 2023. Dr. Sobek’s contributions reach beyond the classroom into the community. She sits on the board of directors for the Conservation Foundation, Rush-Copley Medical Center, the Aurora Economic Development Corp., the Geneva History Center and the Greater Aurora Chamber of Commerce. She has contributed dozens of articles about education to local newspapers.

Dr. Sobek earned a doctoral degree from Northern Illinois University, a master’s degree from Michigan State University, and a bachelor’s degree, with Highest Distinction, from Purdue University. She is a member of Phi Beta Kappa and an honorary member of Phi Theta Kappa International Honor Society.

George Pernsteiner

George Pernsteiner

George Pernsteiner was the president of the State Higher Education Executive Officers (SHEEO) association from 2013-2017. Prior to that, he was chancellor of the Oregon University System from 2004-2013. Previously in his career, he served as vice chancellor for administrative services at the University of California, Santa Barbara; vice president for finance and administration at Portland State University; and vice provost and chief financial officer at the University of Oregon. He holds degrees from Seattle University and the University of Washington.
Fred Moore

Frederick V. Moore, J.D.

Fred Moore served as president of Buena Vista University for twenty-two years and was named president emeritus in 2017. He is currently a search consultant with AGB Search. Prior to his service at BVU, Fred was vice president for development and general counsel at North Carolina Wesleyan College. He has served on the boards of the National Association of Independent Colleges and Universities, the Council of Independent Colleges, and the Council for Adult and Experiential Learning. He holds a Juris Doctor with Honors, an MBA, and a BA from The University of North Carolina at Chapel Hill.
Dale Nesbary

Dale K. Nesbary, Ph.D.

Dale K. Nesbary, Ph.D. served as President of Muskegon Community College from 2009-2022 during which time the college was named best community college in Michigan in 2017 and 2021 by BestColleges.com and Intellegent.com respectively, employing standard success metrics. The College featured perennially nationally ranked RN and LPN nursing programs, and two performance groups (West Michigan Concert Winds and the MCC Collegiate Singers) having performed in the Isaac Stern Auditorium of New York’s famed Carnegie Hall.

Prior to MCC, he served as Vice President and Dean for Academic Affairs and Full Professor of Political Science at Adrian College and as Associate Professor and Director of the Master of Public Administration Program at Oakland University. He also served as Research Director and Technical Services Director with the Boston Police Department as well as in leadership positions with City of Boston central administration. He also held analytic positions with the National Conference of State Legislatures in Denver, Colorado, and the Michigan Senate Fiscal Agency. During his professional career, he personally led multiple strategic planning processes, technology process redesign initiatives, and governance transitions.

He has presented on hundreds of occasions to academic, leadership, governance, legislative, and executive branch institutions and published three books and over 30 academic/refereed papers primarily in the areas of finance, technology, and policing. He earned a Ph.D. in Law, Policy and Society from Northeastern University, a Master of Public Administration degree from Western Michigan University and a Bachelor of Arts degree from Michigan State University.

In addition to the CampusWorks Executive Advisory Board, he continues to chair the Trinity Health System Michigan Board and previously served on the Center for Community College Student Engagement (CCCSE) National Board, the American Association of Community Colleges (AACC) Workforce Development Commission, and the American Council of Education (ACE) Fellows Executive Board among others. He remains a silver life member of the NAACP.

He resides in Newburg, MD with his beautiful wife of 43 years, Connie and is the proud father of two adult children, Nicole, and Matthew. His interests include baking bread, crafting jams, and gigging with any group needing a trombonist.